Copywriting -Visibility for Small Business
The Purpose of Your Website
Having a website is now a vital asset for your business. Like your shop, office, or workspace, the main objective is to invite new and existing clients or customers to not only buy from you but to come back time after time.
My job as a copywriter is to find and use words in such a way that your website becomes another sales tool so that visitors engage and respond to your products or services.
Social Media and You
It would be fair to say that most of us have a love-hate relationship with Social Media. The biggest problem with social media is
- You don’t own the platform which means you DON’T have control
- Without a clear scheduled marketing plan, it can eat into your valuable time
- You can feel lost in the crowd if no real processes are in place to gauge your marketing efforts
But used properly, Social Media gives you a chance to engage with potential clients that you can’t get anywhere else. Gone are the big mailout promotions. Look at social media as your real-time respond effort. Social Media is also a space where you can showcase YOU, with behind the scenes content, your efforts within the community, and most importantly build relationships through engagement.
Putting copy together is time-consuming and a task you can outsource. Just brainstorming what message, you want to get across to the reader can be mind-boggling. I work closely with you to gain traction, writing, and scheduling post that engagement and building relationships.
Call to Action
The first place a person goes when they are ready to buy is your website and social media channels. So, having content that leads them to a ‘call to action’ is vital to gain that sale, whether online or instore. A call to action is linked to you meeting a need for that person. ‘What’s in it for them,’ the benefit. Address that need, and you have a sale.
Showcase the Benefits
Feature v’s Benefit
‘What’s in it for me’ is how people think when they are ready to buy. Showing the benefits speaks to this pre-purchase state. Another way at looking at it is – what is your customers’ pain points and how do your products and services give them a solution?
An example might be Toothpaste – the features are the ingredients, the green or white gunk that you squeeze onto your toothbrush to clean your teeth.
The benefit is, it helps prevent tooth decay, makes your teeth look white, and give you are fresh breath.
Some of the top reasons people might buy toothpaste are to, prevent embarrassment – no one wants bad breath. To have peace of mind – by using the product they are less likely to have a rush trip to the dentist.
Producing copy that highlights the benefits ‘What’s in it for me’ about the products and services you have to offer along with an image will gain far more sales and greater response.
Get to the Point
One important point to consider with any content is to get straight to the point. Waffling on can lose a potential customer. There is nothing worse than a long piece of content. People want the low down straight up so they can make an informed decision quickly. Give them what they want.
Build your Tribe
Give them a reason to come back reward them
Building a loyal tribe who keep coming back whether online or to your shop or office, is becoming harder. Loyal cards don’t cut it anymore. Most of them are designed to have the ‘Big Brother’ effect. What FREE or discount can you offer someone who visits your website, walks into your store, and buys? What is your point of difference?
Key to building sales and increasing client numbers is a way to measure your efforts and what’s working and what’s not. There are many tools to help with this including Google Analytics, social media management tool like agorapulse and a spreadsheet. Another way is to simply ask visitors to your social media channels or instore, where did they hear about you and your business.