Content For Your Website
How often do you look at your own website? Adding fresh content that is engaging and relevant to your ideal client is a must for any small business to grow. Some websites have way too much information on them, and this pollutes the message you are trying to get across.
Consider a self-audit on your website with these 5 things in mind
- Is the content on each page up to date (has what you offer changed?)
- Is the content relevant and does it connect back to your business goals?
- Does the content show a solution to your ideal client’s pain point or problem?
- Have you added a CTA (call to action) in the right places on your pages?
- Does it show your point of difference?
Write Engaging Content
This is the key to moving a visitor through the sales funnel and to loyal customer statists.
So, how do you write engaging content?
Consider this. There’s a limit on the amount of content we’re willing to consume. What engaging content does, is it changes your reader. What does that change mean to your business? Well, several things. It could mean a new subscriber, a sale of your products or services. It could mean an inquiry or a shift in attitude from indifferent to connection.
I’m a believer in getting straight to the point. Fluffing around will lose engagement, and besides giving out too much information tends to move away from the focus – solving a problem for your ideal client. Blogging is another story.
A Great Headline
A great headline grabs a reader’s interest and entices them to read the rest of the content.
What a great headline does is it
1 Uses keywords
2 Inspires readers to share
3 Encourages Trust
4 Talks the reader’s emotional state
5 Guides the reader to the content and your message.
Tell a Story
Telling a story helps tap into the personal side of you and your business. It draws the reader to the next level in connecting with you, and your products or services. Your story must be attached to your business goals and at the same time inform, educate, inspire or entertain your reader. Storytelling is how we connect with each other. The goal of your story is to have readers get to know you, like you, and trust you.